Margin Calculator
Calculate gross margin, markup, and profit from cost and revenue.
Margin vs markup
Both express the same dollar profit as a percentage, but against different bases:
margin = (revenue − cost) / revenue × 100
markup = (revenue − cost) / cost × 100
A $40 profit on a $100 sale is a 40% margin but a 66.67% markup on the $60 cost.
FAQ
What's the difference between margin and markup?
Margin is profit as a percent of the selling price. Markup is profit as a percent of the cost. A $40 profit on a $100 sale is 40% margin but 66.7% markup on the $60 cost.